As of July 2021, YouTube Shorts was already generating more than 15 billion global daily views. Once viewers tap into a Short, they can keep scrolling to watch more Shorts content. With a visible Subscribe button on each Short, viewers are also encouraged to subscribe to your channel while viewing your Shorts content.Īn early beta of YouTube Shorts was first launched in India in 2020, before the new feature was rolled out in the U.S. Viewers may find your content under a dedicated Shorts section on the platform, or from YouTube’s homepage and search results. Posting YouTube Shorts offers a new opportunity for your content to be discovered. You can capture, edit, add text and sound, adjust the speed of your footage, and stitch together multiple video clips to create your Shorts. What are YouTube Shorts?ĭesigned to be consumed in 60 seconds or less, YouTube Shorts are short-form, vertical video content that anyone can create using a smartphone.
Wondering how to use YouTube Shorts? Read on to learn how you can create them, make them go viral, and potentially earn money with them. While videos under 60 seconds aren’t new on YouTube, Shorts’ launch in 2021 signaled that the platform is ready to take on competitors like TikTok and Instagram Reels. As short-form content rises in popularity, YouTube has hopped on the trend by introducing YouTube Shorts, a new feature allowing users to watch or create vertical, short-form videos on the platform.
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